SM Collective is a boutique content & PR agency. We leverage the power of words to make your brand stand out from the white-noise.


Content Strategy & Creation

What digital and traditional marketing tools should you use to promote what you do? What language should be used and how do you avoid the fluff and jargon – using only powerful and succinct messaging to promote what you offer? We’ll work with you to develop a content strategy so you know what to say and where to say it – for a strong brand presence and copy with cut-through.


PR Strategy & Management

If you’re launching a new product, opening a venue or seek additional brand awareness, PR can be a great way to gain positive media coverage. SM Collective can provide a PR strategy and media relations for large projects, or one-off support with a press release or copy for native advertorials that build credibility and brand recognition.


Agency Collaborations & Support

SM Collective partners with other businesses, such as digital marketing, website and PR agencies as their go-to provider for content and PR solutions. This can be for short and long-term projects. We can attend meetings, manage clients and perform work under the guise of your brand. If you require support in the areas of  digital marketing, content, strategy or PR, call Sarah today.

Creative PR & content solutions to beautifully shape your brand.Call 0435 649 790
Deadline Committed

We work well under pressure & take deadlines seriously.


Agile, flexible & reliable – your perfect partner in PR & content.


We know digital & traditional platforms, & how to best leverage these for your business.

Results Driven

Through strategic content & PR, we’ll help you get seen.

Some of our work
Content that packs a punch

Writing isn’t everyone’s cup of tea, but it sure is ours. Often you’ll know what to say, but you just can’t figure out how to best say it. And more importantly, convey your USPs in a way that appeals to your target audience and encourage action. This is where we come in. From research and an analysis of your business and market, we can develop content that ensures your brand or campaign is strong, consistent and provokes the desired action. From a PR perspective, we’ll use our creative flair to generate newsworthy story ideas and well-written editorials that pique the media’s interest – increasing your chance of obtaining positive press coverage. So what are you waiting for?

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We immerse ourselves in your business to create a PR and / or communication strategy that is in line with your business goals.

It is with much delight that we introduce SM Collective to you. SM Collective is a boutique creative content agency specialising in engaging, affordable and reliable content solutions since 2013. Whatever your industry, size or location, we can help you with your PR and content needs.

Are you ready to transform your brand with powerful content?Contact us today.