About Us

Your creative content agency

We are passionate about creative content and public relations. We are highly skilled in both areas and thoroughly enjoy seeing our clients’ brands stand out in a crowded market place. Digital media has changed the publicity landscape… and promoting what’s unique to prospective customers can be an overwhelming challenge for busy business owners. Powerful content is more important than ever – whether for traditional, digital, PR or all of three, SM Collective has you covered.

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Copywriting services online
website writing services
What makes us different
We immerse ourselves in your business gaining an intimate understanding of who you are and what you do. We then create beautiful content that resonates with your audience.
Latest Portfolio
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Local, dedicated specialists

We’re a Brisbane-based PR and content agency – you liaise with us and we do the work. We don’t outsource to low-cost, overseas freelancers. Leverage our expertise in content strategy and PR for optimal results.

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End-to-end content strategy

Traditional and digital platforms – we know it all. Whatever stage of the sales funnel, we can create bespoke copy that talks to your prospective clients. We’ll ensure your USPs are strong and consistent across all channels, making sure your brand and culture also shines through.

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We know how to hustle

The media landscape has changed significantly over the past decade… you can’t rely on a ‘spray and pray’ approach to press distribution. But we’ve got you covered. We’ll develop killer content with cut-through – paired with a little hustle and calling on our media contacts to gain you positive press coverage.

Sarah Baker

Sarah has been producing high quality content for digital and traditional platforms for more than 14 years. She has a Bachelor of Communication majoring in Public Relations and Journalism, which she obtained over a decade ago from the University of the Sunshine Coast. Since then, Sarah has worked in PR, communication and film production roles in Australia and overseas, and for the private and not-for-profit sectors, as well as for herself a PR and Communication Consultant (since 2013).

Sarah is across the strategy development and implementation too – looking at the campaign broadly and factoring in how the different channels and messaging should work together to achieve the set outcomes. She has experience in managing photo shoots and video projects. From curating brand campaigns and creating the shoot-list; and producing short promo films from sourcing contractors, scripting writing, developing shoot lists and post production.

Sarah is a board member for SpecialCare Central providing high-level digital communication and content advice to fellow senior board members and C-suite. Sarah has helped a range of clients from small, private businesses to large not for profits with PR and communication strategy solutions. Developing thoughtfully created content to tell a brand’s storage and forge a strong market presence while gaining positive exposure.

Sarah Baker SM Collective
We exploit the beauty in words to create strong & memorable brands for our clients.

Sarah, SM Collective Founder

Rachael Tickner

Rachael Tickner is a former journalist with a career spanning over 15 years in the industry across print, online, and broadcast. Rachael first studied a Bachelor of Arts (Communication) and went on to further her studies in 2017, specialising in social media subjects and graduating with an Associates Degree of General Studies.

She has been the owner of two successful PR agencies and has worked with a variety of small to medium sized business clients, both locally and internationally. Her passion lies with helping entrepreneurs raise their profile having worked with health, retail and IT clients across the board. She also has vast experience in the not-for-profit sector, having worked as a marketing manger in this space for over a decade.

Rachael is also the editor of three blogs and is currently writing her first book, due to be published later this year.

With contacts nationally, Sarah and Rachael have had their press releases and story pitches published in media platforms such as: The Project, Channel 10, Channel 9, The Courier Mail, The Australian, AFR, The Sydney Morning Herald, Indulge Magazine, Style Media, Nine Honey, Ocean Road Magazine, Woman’s Day, Australian Women’s Weekly and Mamamia, to name a few.

Rachael Tickner SM Collective Brisbane
For PR & content solutions from an agency who puts you first.Call 0435 649 790