Frocktober

Each year in October, SM Collective partners with a Melbourne PR agency to develop the PR strategy for the Ovarian Cancer Research Foundation’s (OCRF) annual Frocktober campaign.

Scroll down to see how we helped.

Public relations strategy including campaign development & media relations - gaining national media coverage.

Sarah and Melbourne agency director, Katie, collaborate to create a plan that, each year, promotes Frocktober in a different way, gaining positive press coverage, which raises awareness and funds. Sarah and Katie have generate coverage in local and national press including Seven’s Sunrise, Nine Honey, The Age, The Courier Mail, ABC radio, Mamamia and The Sydney Morning Herald (examples below of the latter two) to name a few.

What we did:

  • Public relations strategy
  • Create newsworthy stories & editorials
  • Client & talent liaison
  • Media relations including photo ops
  • Campaign summary & PR report
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