Lilly & Lime

SM Collective partnered with Melbourne PR agency, director Katie to develop ongoing campaigns for international bikini brand Lilly & Lime. Sarah and Katie saw the brand that specialises in D-cups and up, gain exposure in well-known glossy magazines, online and high-profile blogger sites.

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Campaign development & ongoing media relations to create brand awareness & attract new customers.

Sarah and Katie first worked together in their PR and marketing roles at Australia Zoo. Together they have an extensive understanding of the media and what makes a great story. Sarah and Katie developed several angles – from talking business to focusing on the brand’s USPs and well-known customer base – to gain Lilly & Lime hundreds of thousands of dollars in positive brand awareness. Sarah and Katie also oversaw media buying opportunities and influencer outreach.

What we did:

  • PR strategy & execution including multiple campaigns
  • Ongoing media relations & pitching
  • Media buying & negotiating best options
  • Influencer outreach including proposal creation
  • Content creation for Lookbooks & campaign specific collateral
  • Managing media kits & invites to launch events
  • Monthly reporting & evaluation
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