Natural Maths is a leading publishing and education consulting business headed by Ann and John Baker. Their goal is to “bridge the gap between research and practice” in maths education. They produce a number of engaging, innovative and fun materials for early years; plus courses and professional development tools for educators.
Ongoing, sales focused content work
In 2013, Sarah started the Natural Maths Facebook account, which has grown consistently over the years to become an essential promotional tool. Natural Maths also has a strong and loyal email database, which SM Collective leverages for targeted marketing activities. Sarah has also helped founders Ann and John create online courses, which has been essential to their business especially following Covid, which eliminated Ann’s capacity for face to face workshops. This shift to online was successful as Ann will continue to work with Sarah to create more e-courses.
What we did:
- Ongoing website updates (WordPress)
- Email marketing to segments; often with an objective to promote new products & increase sales
- New content for digital & print materials
- Develop online courses to replicate face to face workshops
- Provide ongoing content support including blogs and social media posts
- Use Canva to create on brand marketing materials