Sarah Jean was an innovative beauty product that changed the way people applied false eyelashes. SM Collective led all PR activities, ongoing editorials and digital marketing efforts.
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Transforming TCD's brand & marketing materials with a focus on creating spectacular content.
Sarah Jean was launched at the start of 2016 with SM Collective developing a long-term public relations strategy, which included the launch campaign and ongoing media relations. SM Collective also created the content for all of its digital and traditional tools including brochures, promotional films, and award submissions. The brand received local, national and international media coverage.
What we did:
- PR & marketing strategy
- Media relations including sending product samples
- Content for all collateral including retail / wholesale catalogues, brochures & website
- 1 x animated promotional film
- Sales-driven copy for digital ads, landing pages & email sequences
- Brand ambassador proposals & sourcing
- Long-term social media content planner