The Communication Dividend
SM Collective was engaged by a highly-regarded digital and software agency in Brisbane to create a suite of marketing tools for The Communication Dividend. These included a lead-generation focused website and beautifully produced animation sales video.
Scroll down to see how we helped.
Transforming TCD's brand & marketing materials with a focus on creating spectacular content.
The Communication Dividend (TCD) developed an innovative, cloud-based tool for communication organisations and professionals, but they stumbled when it came to promoting themselves and knowing what key messaging to use to best promote the product and attract new customers.
Their existing website did not showcase its USPs and it was very unclear as to what exactly TCD did. After thorough research, brainstorming and getting an intimate understanding of the client’s needs and true potential for TCD, our scope developed into providing a full suite of exciting tools.
What we did:
- Content strategy
- WK Digital create a new website with SM Collective writing the content
- LinkedIn strategy, which included a three to six month content plan
- 1 x animated promotional film
- 2 x case study style promotional films
As a result, TCD experienced the following results:
- 3-fold increase in LinkedIn lead generation
- International award recognition
- Conversion ready website
- Visual, shareable content ready for all digital platforms