The Yiros Shop

SM Collective was hired by social media agency Social Society to provide PR services to their client The Yiros Shop. The Brisbane brand introduced a couple of new menu offerings as well as new openings for 2020 they wanted promoted. We created two pitches: a lifestyle angle focusing on their new menu and brand attributes; and business pitch promoting the ins and outs of how the franchise performs and what makes it unique. This resulted in a number of significant articles and coverage – reaching their target markets.

Public relations, media liaison & content creation - gaining significant media coverage.

The PR was launched in line with the new menu which was during the busy December period. To achieve cut-through in the media space, SM Collective created a second angle being a strong business editorial, which was picked up by several business and franchise publications including The Courier Mail, Franchise News, Kochie’s Business Builders. The general menu related press release was picked up by lifestyle media including The Urban List and The Weekend Edition.

The below gallery is a small sample of the media coverage obtained as part of the three-month project.

What we did:

  • Conduct interviews & organise media assets
  • Create newsworthy pitch & editorials
  • Client & talent liaison
  • Media relations including photo ops
  • Campaign summary & PR report
  • ClientThe Yiros Shop
  • IndustryHospitality / lifestyle
  • ServicesPR & Media Relations
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