Content Strategy & Creation

Content creation is our speciality. Having studied and worked as journalists, in comms and PR, we have been on both sides of the fence. We know how to formulate well-written content that positively promotes what you do… in a way that ‘speaks’ to your audience – sparking action. From the content strategy through to creating a suite of marketing tools, SM Collective is your go-to for all your content requirements.

PR Strategy & Media Relations

SM Collective can help you promote your new product, business venture or launch event. We’ll work with you to develop newsworthy stories, media pitches and editorials, and target suitable media outlets to generate positive press coverage. The media landscape has changed significantly over the years and PR is more challenging, but we can develop a strategy with clever tactics and content to achieve your PR goals.

Feature Articles & Advertorials

Beautifully written articles that resonates with your audience while promoting your brand in a more natural way. For ongoing content solutions, SM Collective can develop a story-bank, or simply write a one-off piece – tailored to the publishing media outlet’s audience.

SEO Driven Website Content

Key words, key phrases, powerful headings, short yet informative sentences… all in your desired tone and style. Exactly what you can expect from our website content services.

PR & Media Relations

We can create newsworthy story ideas and pitches to generate positive press coverage. SM Collective can do this for campaign specific events or launches; or ongoing for continued brand awareness and presence. Services can include PR strategy, content development, media relations and buying.

Promo Films & Script Writing

We can bring to life your video project from animations to case study style and promotional films. SM Collective can develop the script or manage the entire process – sourcing contractors and overseeing post production.

Landing Pages & Sales Funnels

We’ll ensure your messaging is action-driven, clear and consistent on your ads and landing pages. We can also create the content for email sequences that make up each stage of the sales funnel – regardless of where your prospective clients are in their buying cycle. Using a segmented approach to copy for an optimised outcome.

Marketing Collateral

SM Collective can ensure the content on all of your printed and digital marketing collateral is consistent, and reflects your brand and culture. Whether a campaign specific brochure, lookbook or information memorandum; website, capability statement or brand videos, we can assist.

how to generate press coverage
Tailored PR & Content Solutions
  • Beautifully written content that reflects your brand & culture
  • A creative approach to your content requirements
  • Content that aligns with your campaign’s positioning & brand strategy
  • Adept in many content styles incl. technical, fluffy, sales-driven
  • Can provide on-going or one-off PR or copywriting projects
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We partner with agencies too

Are you a digital marketing, website or PR agency seeking support without the commitment of hiring staff? We can provide digital marketing, content, strategy & PR solutions as part of your team. Call today to learn more.

Contact us today
copy writing and pr services
content strategy for businesses
Deadline Committed

We work well under pressure & take deadlines seriously.


Agile, flexible & reliable – your perfect partner in PR & content.


We know digital & traditional platforms, & how to best leverage these for your business.

Results Driven

Through strategic content & PR, we’ll help you get seen.

For PR & content solutions from an agency who puts you first.Call 0435 649 790